White Paper

White Paper often described in the political argument to recognize the value of art and culture. However, for me, White Paper is a new generation. We need to identify, nurture and develop this new talent from an early age. So, providing children and young people with the highest quality cultural education is vitally important. Every child should be able to enjoy great art and culture for its own sake. School subjects such as art and design, dance, drama, and music should be seen as entertaining optional extras. They give White Paper (young people) knowledge and skills that will help them build careers that are creatively and economically valuable.

“Always be learning. Most of your work will be doing for the average person. Don’t separate yourself from society so much that you forget what it’s like to real life.”

— Jason Dubin

Passport Notebook

I always carry my favorite passport notebook to go everywhere. My passport notebook is enough to fit inside your pocket, slim enough that it doesn’t weigh you down. Don’t spend your day walking around because it doesn’t record anything, right when you get a chance. Images, ideas, snap of the street dialogue, addresses, description, whatever might eventually make its way a good memory sentences. The smallest detail might be a new way of thinking. These all might be a small sparks from your passport notebook. Fill it up. Reread the notes if you can. Don’t lose it. Please don’t lose it. Write your name and phone number in the inside flap. Ask anyone who finds it to please return it: offer a small reward.

“Type is about relationships, continuity, feeling, emotion, movement, and texture. Type is concept too.”

— Cheri Gray

Create Stories

Do we need to tell stories to live? Why do we have a deep need to tell one another that which is real and invented both? How should I reach out to more people to hook up the wires of the internet, and fully LISTEN outside world? We do it because we’re sick of reality and we need to create what isn’t yet there. Writing proposes possibilities and then makes truths of them. Sometimes, it does not (necessarily) mean to lie or to invent.

“Zoom big and take a risk. Your life will be full of other opportunities to be acceptable.”

— Andrew Sloat

Book Approach

My creative process is pretty much the same for every book: Read as much of the job briefs as is available and actively do what I think is best for the book, using the ideas that come while reading. Take note everywhere with fresh and try to edit later. Rest. Let’s imagine who the readers will be and I determine which technique I will apply in the cover design. The goal of design a book is to communicate clearly through the authors’ messages for someone who likes to read and perhaps almost… remember every time.

“Processes are more interesting than ideas. Play with it.”

— Roderick Grant

Draw Line

A first line should open your mind. It should reach in and twist your heart moving. I look forward to every exciting day to come, to see the world it will never be the same again. The opening line should be fresh and active. It should move your story, your idea, your play, forward. Sometimes is based on your tone of the opening line. Give me some time to hang out with you. But remember to take it easy, life is meaningful. Achieve a balance. Let the story unfold. So you go back and begin again. Open elegantly. Open positively. Open bright. Open with surprise. Open with everything from your heart. Relax into the tension of the noisy city. The first line, like the first step, try walking a bit by bit. Eventually, you might a quarter-mile in the sky.       

“The best inspiration comes from unexpected sources. Let life inspire your design”

— Jason Dubin