2025 is a Snake year and also a year where bring you luck..

Brand design is all about!

Who needs brand design? Every company in the world needs design. So who will provide this service? It’s you, you as an ideal designer.

The question is, how do you make a big-name client fall in love with your design idea? How to keep up to date? Keep moving forward. If you're like me, one of your goals as a graphic designer is to constantly strive for excellence in order to attract the customers you want. Therefore, it is important to continuously learn and grow.

For nearly ten years, I have continued to work on logos. Share design projects and complete design concepts. However, the production process is different every time, thinking about how to come up with a good design to win the customer's approval is a challenge.

Hence my attempt to share my thoughts here.

品牌设计 是怎么一回事！

谁需要品牌设计？世界上每间公司都需要设计。那谁来提供这项服务呢？就是你了，身为设计师的你。

问题是，你该如何让知名大客户爱上你的设计点子？又该如何跟上时代的步伐？不断前进，如果你和我一样，那么身为平面设计师的目标之一就是要不断精益求精，才能吸引到你想要的顾客。因此，持续不断地学习和成长非常重要。

有将近十年的时间，我持续在Logo上花功夫。分享设计专案以及设计概念完整的作品。不过，每次制作过程都不一样，思考如何提出好设计赢得客户的认同等等。

因此，才尝试在这里分享想法。

Update Artwork

Derrick Tham - "Please take a look at my updated artwork."

Patrick Yee - "Your artwork is improving but could still use practice."

Derrick Tham - "That means my artwork still can't be published."

Patrick Yee - "You can try to approach publishers."

Almost There

Patrick Yee - “However, your artwork looks very sketchy and I can’t represent it.”

Derick Tham - "I see! But this is my artwork and style."

Derrick Tham - “Give me some more time, I'm almost there and I will be."

Patrick Yee - "Don’t take a long time. We are not that young anymore."

Meaning Behind

Derrick Tham - “How about these pieces of artwork that possess meaning behind them.”

Patrick Yee - "Your concept is there, but something still feels off."

Derrick Tham - “This artwork is something out of nothing...what came to mind."

Patrick Yee - "You can compare my artwork, with a look that has a more aesthetic feeling."

Follow Storyline

Patrick Yee - “Besides, you need to have a storyline to tell the readers your ideal artwork.”

Derrick Tham - "So, I start thinking beginning, middle and end storyline."

Patrick Yee - "The storyline must be consistent to make sure it flows."

Derrick Tham - "Thank you for the feedback and time. I can now move forward my artwork."

Brief Overview of Project:

I canʼt predict the future but I can create for it. 2022 is a year that I believe I will need to be more organised and well planned to achieve what I can contribute to the Singapore. As a designer, I have a design skills to take care of our society and community to move forward. The future of the products, I think is more on customise design and base in data and AI. This mean I need to use more smart typography skills to design for user. However, despite prediction about the ‘paperless office and environment’ but I still note down my important content note to papers as first draft design. I see papers still used as the main form of art of communication.

Let me introduce and propose my C22 project. It is a hand-made A5 size calendar which content; a calendar of 2022 and a long-term planner and these will be sustainable products. Hence, I aim to use low-cost and recyclable papers with a lightweight, good-quality type design. So, the C22 project is made for students, entrepreneurs, middle and senior-aged people who appreciate writing notes or sketching their ideas on a daily basis. And yet, to also keep their memory ongoing and remember it all.

To achieve this result, it does not require electricity and internet. This hand-made type design calendar can be easily carried, put inside your bag, or put on your table. The C22 project benefits us with insight into the things we book in our daily routine. Time is valuable and something that we cannot buy. I am here to encourage everyone to use the calendar more often. All these reasons are enough for this C22 project to not only be present, but also for time to be dedicated to and invested in. Letʼs live long with a calendar to make tomorrow better.

5 x C - 1. COVID-19, 2. Crisis, 3. Community, 4. Caregivers, and 5. Communicate.

Brief Overview of Project:
COVID-19 had spread around the world. All of a sudden, the way people work and communicate has changed radically. However, there are lots of ways and ideas on how to use 5 x C to encourage our community to support one another and look out for those who are socially isolated. Here is my design activities proposal: design a visual identity when they need HELP during to stay home period, and to deliver a functional, polished website that raises awareness of social media messages. All these designs should aim that we care and value communication with our community.

Project Proposal - National Gallery Singapore

Project Pitching - CDAC Identity